I’m a UX/UI designer with a background in psychology. I'm especially interested in design systems and AI integrated workflows.
I'm Laura, a UI/UX designer with 7+ years of experience across the design industry. I create digital experiences that balance usability and visual impact. Originally from Australia, now based in Europe, I work globally across time zones, collaborating with startups, agencies, and brands.
I've worked as a freelancer, in agencies, in-house and on contracts. That range of environments has given me something that's hard to teach: the ability to communicate well under pressure, keep projects moving, and make clients feel genuinely looked after. Good design gets a project started. Reliable communication and consistent delivery are what get it over the line.
I think carefully about every interface I work on — not just how it looks, but how it works, how it scales, and how it lands with the people using it. I'm open to freelance contracts and full time senior roles in agencies.
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Grizzle, a London growth agency, came to us for a full brand and web redesign sprint. I led the web design phase, owning the wireframing, UI design, design system, and dev handoff. Presented design direction and decisions to Grizzles CEO and leadership team throughout the project.

Mixmax, an AI-native sales platform, needed a full website redesign to launch their new brand and a completely restructured pricing model. I led UI design across 40+ pages, building the design system from scratch and managing dev handoff through to launch.

Pulley needed a visual identity and website that matched the sophistication of their fintech product. I led the UI design mid-project, building a scalable design system and brand language across the website and marketing materials. The result: a premium, accessible platform that speaks to both founders and institutional investors.
Explore a selection of projects covering website design, branding, and marketing collateral.
I'm a UI designer with over 7 years of experience creating digital products that balance usability and visual impact. Based in Europe, I work globally across time zones, collaborating with startups, agencies, and brands.