Atet, a unique open-air event space floating on Melbourne's docklands, functions as both a club and event venue, offering a customizable atmosphere. My collaboration with Atet started around 2-3 years before its official launch, focusing initially on crafting the brand strategy and visual design. Jake, the owner, sought a distinct brand reflecting an 'acid daytime trip' with a hint of surrealism against the urban docklands backdrop. Despite a similar concept in town, Jake was determined that Atet's branding would be genuinely unique. The initial branding and website were completed before the venue's launch. I was responsible for creating event artworks and served as the sole designer for all print and digital marketing materials, establishing a distinct visual identity for Atet. This effort contributed significantly to Atet's success within the Melbourne music scene.
