CLUB is an Australian-based men's hair care brand, with a simple goal – to provide practical grooming products for men who value efficiency. The brand focuses on setting trends, embracing speed, making a statement, and standing out in the crowd. When Lucas approached me, the aim was to expand and refine CLUB's brand identity. We started by enhancing the digital presence with eDMs and captivating social media images, gradually building a solid brand foundation for future growth. Their visual elements include bold color contrasts, youthful and masculine imagery, tattoos, piercings, industrial textures, and striking typography. Today, CLUB's visual branding has come a long way from its beginnings, and I'm confident in taking this brand forward, committed to its continued growth and evolution.
