Liberati, a copywriting venture, was conceived to empower agents, agencies, artists, and labels to focus on their core strengths while optimizing their productivity. Luke Liberati approached me before launching his business, seeking to establish its unique brand identity. With Luke's primary clientele consisting of real estate agents and agencies, our goal was to convey reliability, meticulousness, and originality. However, we also aimed to avoid pigeonholing the brand as solely property-focused, given Luke's passion and extensive experience in crafting words in the music industry. This presented the challenge of creating an approachable yet professional brand that could appeal to two distinct audiences. For the logo, I adopted a minimalist approach, utilizing a clean Sans Serif font and a simple logo mark that could seamlessly adapt to various platforms. Our imagery and color scheme were carefully chosen to embody the brand's values. Nature imagery, negative space, and desaturated visuals were employed to convey clarity. Considering that Luke would manage his own marketing, I ensured that he could easily apply the imagery and graphic elements himself. The simplicity of the selected visuals facilitated this, allowing him to take charge after I created the initial social templates, complete with clear instructions.
