Semblance is dedicated to delivering a one-of-a-kind and rejuvenating events and music experience in Melbourne. It was founded to address the perceived underrepresentation of certain sub-genres in the local music scene. Semblance champions a niche sound – one that's emotionally resonant, imbued with heart and soul. Ben and his business partner approached me to develop Semblance's branding ahead of their launch. Ben and I had previously collaborated on his successful music events brand, 'Toast.' However, Semblance was set to be distinct from Toast in both ethos and visual identity. The final branding exudes a moody and abstract aesthetic, featuring imagery that focuses on close-ups of nature, geometric elements, hints of brutalism, and a palette of darker colors.
